It’s all over for Akshay Kumar in the lead role Raksha Bandhan at the checkout. The film is estimated to have seen a drop in collections on Monday despite the Independence Day holiday. The family drama is on its way to gathering in the area of Rs. 5.75 to 6.15 crores on its fifth day to bring the 5-day total collection to Rs. 34 crores. Raksha Bandhan is one of those rare Hindi films that has seen a dip on a national holiday as big as Independence Day.
The drop has occurred in the multiplexes as the talk is deadpan and the film has exhausted its audience over the four day run. The mass belts also had nothing good to say during the long weekend, but even on a bank holiday they didn’t show the kind of jump that was expected. It’s a theatrical disaster and the journey now is to see if it somehow manages to enter the Rs. 50 crore club at the box office.
The lifetime collections of Raksha Bandhan will be lower than Akshay’s previous release, Samrat Prithvirajand more or less in the same range as Bachchan Paandey. Given the trend over the weekend, a Tuesday plunge will not come as a surprise despite the slight benefit of the Parsi New Year holiday.
Given how Raksha Bandhan has run, one can assume Ek villain returns would have made better use of this Christmas season and posted better figures in the long term. The holiday season would have come Ek villain returns an attempt to clock Rs. 55 crore plus brand in India.
Other pages: Raksha Bandhan Box Office Collection, Raksha Bandhan Movie Review