On his third Monday Brahmastra continued to attract audiences in theaters and did well. Theaters had made a wise decision to bring ticket prices down to just Rs everywhere. 100 and that allowed a lot more than normal steps. Theater prices are traditionally low on weekdays compared to weekends. However, as prices continued to drop, this was good news indeed.
However, cadences were not on the same line as on Friday when the scenario was quite extraordinary. With National Cinema Day being celebrated and the event getting a lot of publicity a week beforehand, there was a huge pre-sale and cinemas started to fill up. The news was already hitting like wildfire and practically all screens were full, especially in the late afternoon. That wasn’t quite the case on Monday because awareness wasn’t that high and it was also the first working day of the week. Since there were already a lot of viewers watching the film over the weekend, the spillover wasn’t as overwhelming as it was on Friday.
However, a start has been made and it is now up to the situation to keep up this initiative. This cannot just be a one off scenario and the results need to be monitored over a period of time, spanning 3-4 biggies. Maybe, if Vikram Vedha does it also followed by Ram Setu and Thank God then the situation would be clearer and further next steps could be decided. Get to Brahmastra although the film has now passed the Rs. 250 crores milestone as his grand total stands at Rs. 251 crores. With ticket prices remaining low through Thursday, it remains to be seen how much closer it gets to Rs. 260 crores mark before Vikram Vedha arrives
*Estimates. Final numbers awaited
Note: All collections according to production and distribution sources
Other pages: Brahmastra Part One: Shiva Box Office Collection, Brahmastra Part One: Shiva Movie Review