That’s it, the big day for Bollywood releases this year has arrived. It’s been practically an eternity since a new Hindi film has actually got off to a good start. Bhool Bhulaiyaa 2 seems like ages ago and since then even a double digit opening for a hindi film just for has come Bachchan Paandey and shamshera. Indeed Rs. 20 crores+ open seems to be a thing of the past and was last scored by Sooryavanshi (Rs. 26.29 crores) which was a publication of Diwali 2021.
All of which makes Akshay’s arrival his own Raksha Bandhan and Aamir Khans Laal Singh Chaddha quite important as all eyes are on how wide they open. KGF: Chapter 2 (Hindi) started at about Rs. 50 crores and RRR (Hindi) also broke the Rs. 20 billion mark and both were non-festival releases. With the event label, they still managed to make the audience hungry, which is reflected in the very good frequency they both generated. No wonder it would be really interesting to see how big this Thursday’s split turns out to be for the twin releases, both of which are aimed at family audiences.
At least it is expected that the combined opening of both releases would be the case Rs. 30 crores. Those are also the absolute minimum expectations given the credentials involved. It’s currently difficult to determine what the respective opening of the two films would be on the one hand Laal Singh Chaddha has a higher number of screens and also high-priced tickets, and on the other hand raksha Bandhan expected a higher number of shows with better penetration in each screen and also in smaller centers. All of this will make it an even battleground for both films, and regardless of how the shows play out from morning to late afternoon, better content from either film could nudge things towards the evening and late-night shows to steer. It’s going to be a very interesting Thursday and there will be a back and forth between the two biggies with the eventual winner likely to be Bollywood.
Other pages: Raksha Bandhan Box Office Collection