To Bhool Bhulaiyaa 2 and Jug Jugg Jeeyo, finally comes a Hindi film that actually has an all-India appeal. Otherwise, the films have either catered only to the nobility or the classes, although it’s another matter that there’s hardly been a film that has wreaked havoc at the box office. In fact, would be the only ones that would justify the word “chaos”. KGF: Chapter 2 and one wonders when the next time an adjective like this will be used for a Hindi film as the scenario has been pretty grim week in and week out.
Nonetheless, some sort of semblance could still occur with the release of shamshera this Friday. This is a real A-class movie in every way as far as Yash Raj Films goes as producer and Ranbir Kapoor stars with Sanjay Dutt as antagonist. On top of that, it’s getting a proper All-India release and is a reminder of the times when such films were very well received at the All-India level.
In fact, talking about traction back then before the pandemic, this was a sure Rs. 25 crores opener at least. If not for viewers exposed to such people KGF: Chapter 2 and RRR now even Rs. An opening of 30 crores was possible since the only man who otherwise did such big screen extravaganzas was Sanjay Leela Bhansali. However, exposure to the work of other filmmakers, and also the advances OTT has made during the pandemic, means audiences have become very picky.
Therefore even Rs. 15 crores opening would be a fair start and that’s what shamshera would aim for as a starting point. Of course, anything over 18 crores would actually be fine, but the way the box office is doing right now, it’s better to be conservative than overzealous.
Other pages: Shamshera Box Office Collection