What a contrast it turns out at the box office. A film that came out virtually unannounced and where the lead actor is not even known to the segment of the audience that has seen the film has good mass appeal. On the other hand, a niche film that has been rightly promoted to its target audience and is well done will resonate surprisingly little with them.
Karthikeya 2 wasn’t even a movie heard much 10 days ago and suddenly it’s the flavor of the season with Rs. 16.30 crores already collected after being in theaters for 10 days. The film raised Rs. 0.98 crores more on Monday, which is decent again given the limited release and word of mouth still catching up. It’s not like the film is known to everyone and everyone across the nook and cranny of the country; even now its appeal to the masses is limited, even in select states. Still, it has proven to be a profitable venture for all who have invested in it.
On the other hand, do baara was intended to be a film that would resonate well based on word of mouth from audiences. In fact, it started off pretty well at Rs. 0.72 crores, which was better than expected and seemed to set the stage for good growth over the weekend. However, when that didn’t happen the fear factor was already there that Monday would fall further and that is exactly what happened as collections retreated to Rs. 0.20 crores. As a result, his collections are currently Rs. 3.18 million.
The pace at which these two films unfold Karthikeya 2 will go beyond the Rs. 20 crores mark in a few days even and then a lifetime more than Rs. 25 crores are comfortably on the cards. On the other hand, do baara would struggle to have a first week of around Rs. 5 crores and post that just a little more was to come in his life.
Note: All collections according to production and distribution sources
Other pages: Karthikeya 2 Box Office Collection, Karthikeya 2 Movie Review