What a heartbreak for Bollywood as this holiday season has proven to be the saddest and most depressing ever when it comes to the box office performance of the latest releases. There have also been instances in the past where either only one of the two high profile releases worked on Clash, or perhaps both didn’t do well. But they still managed some numbers before being kicked out of theaters. In case of Laal Singh Chaddha and Raksha Bandhan the problem is something else. It’s not about lack of screen real estate. It’s not even about taking the risk of performing due to the heavy competition in the coming weeks. It’s about the audience not even giving them a big chance in their opening week themselves; in this case the one that was full of holidays.
Both Biggies have proved major disappointments as collections collapsed completely on Tuesday. As the first five days of both films were very poor and now that Tuesday is so low it’s over and over. In fact, it’s quite evident that the audience isn’t engaging at all, meaning that even though Janmashtami’s partial holiday falls on the last day, you can still see bigger drops on Wednesday and Thursday. Actually, one shies away from thinking about how things would continue on the second weekend, but more on that later in the coming days.
For now, Tuesday while Laal Singh Chaddha stood at Rs. 2 crores*, Raksha Bandhan came to Rs. 1.75 crores*. This is a big drop compared to Thursday’s opening of both films which starred at Rs. 11.70 crores and Rs. 8.20 crores respectively as a result of the six day figures at Rs. 47.83 crores* by Aamir Khan and Rs. 36.22 crores* for the Akshay Kumar-led film. With just one day left until the end of the first week (7 days), even the combined collections of the two films will not reach the Rs. 100 crores mark. In fact, one waits to see if that happens at least in his lifetime, although even that looks difficult.
If this ain’t heartbreak, then what is?
*Estimates. Final numbers awaited
Note: All collections according to production and distribution sources
Other pages: Raksha Bandhan Box Office Collection, Raksha Bandhan Movie Review